In the past three years, the domestic water treatment market is over 20% annual rate of rapid growth. To 2013 including scale water purification equipment, including water purification machines has reached 9.5 billion yuan, year on year growth rate of about 80%. But compared to Europe and other developed countries, the penetration rate is still low domestic water purification products, a huge market space, water purifier market will also become many enterprises new "Nuggets land." Since 2013, the national water purifier manufacturers are about more than 3,000 water purification production of about 47 million units, of which more than three-quarters of domestic sales, total annual sales of 47 billion yuan.

     Further exacerbate the problem of water pollution stimulating the public's demand for water purifiers, water purification and further stimulating the market. Insiders said recently that the water purification market has great potential, he expects, will be an annual output of household water purifiers 45% growth rate, China's household water purification industry will enter a golden period of rapid development.

     Currently, water purifiers spawned one hundred billion yuan of domestic market penetration rate is only 2%, the estimated water purifiers production to 45% annual growth rate of home water purifier industry has entered a golden period of rapid development. Industry analysts believe that the water purifier is the appliance industry last piece of cake, or the next five years will be a market size of nearly 400 billion yuan.

     In the water purifier counter, many people buy water purifier. In addition, consumer consultation, most consumers know little water purifiers, water purifiers for water purification function skeptical, wait and see attitude, a wide range of water purifiers on the market today, brand mix, consumers are faced with the choice problem.

     With the improvement of living standards, people pay more attention to their own health but also, more understanding. The pursuit of health has become a consensus of consumers. The body is the capital of revolution, it may have all been healthy, health leave talking about anything other concepts enjoys popular support.

     Water quality problems is widespread public interest and concern. Home terminal water purifier installation is the inevitable trend of future drinking water, is the benefits the country's health industry, home water purifier consumer demand is hard. In the US Buffett will give families a safe and healthy water environment principle, the pursuit of security, the pursuit of environmental protection, the pursuit of health.